We’re delighted to be supported by a company as important as HP, and by Scott Draeger as a speaker at NBA.
Scott has been accessory to the murder of tens of millions of trees in the name of banking communication, but he’s trying to mend his ways. Starting with mortgage statements in the 90s, he was an active force in using data to improve print communications to better suit the needs of both businesses and consumers. He helped banks move from coupon books to transpromo statements, and then he helped move from black toner to full-colour ink. Now, he’s helping businesses align their communication projects to improve electronic customer experiences in a hashtag-rich world.
Scott recently moved halfway around the world to become HP Exstream’s Customer Communication Strategist for the Asia Pacific region. Previously, he managed Product Strategy for HP Exstream. During his time in the Product Management group, the HP Exstream portfolio retained its leading market position, and moved to the top position in most analyst assessments in a field of aggressive competitors. He did this by listening to the business, service, and regulatory challenges of the world’s major banks and insurance providers. Scott knows that with innovation comes great sacrifice and tough trade-offs. He understands that large enterprises cannot change direction rapidly, and he works hard to help target their innovations to best support their growth in a changing world.
He generally hides the fact that he holds a BA in English Literature with a French Minor from the University of Nevada, Las Vegas. He thinks it hurts his street cred with software engineers. He’ll always mention that he has an International MBA from Lake Forest Graduate School of Management. He is recognized by Xplor International as one of 11 Master Electronic Document Professionals in the world. He was also Time Magazine’s “Person of the Year” in 2006.
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